BRAND IDENTITY DESIGN / EXPRESSION SYSTEM / PACKAGING DESIGN / PRODUCT AND BRAND PHOTO SHOOT / WEBSITE DESIGN & DEVELOPMENT / AMAZON STORE AND LISTING DESIGN
FMCG branding case study
Project background: A team of scientists and researchers from Chennai, Tamil Nadu India has formulated a range of natural laundry and lifestyle products like liquid detergent, stain remover, and room fresheners. The founders Mr. Vignesh Murugan and Mr. Sha Hussain approached Arabella Design to design a sophisticated premium looking FMCG brand that would evoke a soft, caring, and comfortable feeling, just like a bunny’s hug. This project focused on creating a brand identity that communicates purity, safety, and trust while appealing to the growing demand for natural, eco-friendly household products.
Brand archetype
The innocent: Bunnyhug
The brand endorses nature and natural living. The innocent archetype is honest and pure, with no ill will against anyone.
Personality: Generous, honest, caring, and compassionate
Brand communication: Straight talking, simple
Brand identity design
The FMCG brand logo has been designed as a doodle for simplicity and high visibility. The heart shape formed by the bunny ears depicts the brand’s love for people and their clothes. The icon is unique, and easily identifiable even in small sizes. The circle adds a feeling of wholesomeness and also gives it a desired FMCG branding look & feel.
Recommended logotype: Combination mark type
Graphic family: Organic (clothes/water)
Look & feel: Simple, sophisticated look with a feeling of softness and being cared for.
The recommended brand color palette and typography family to bring alive the innocent FMCG branding look & feel.
Aligning with the FMCG company branding look and feel, the brand color palette has shades from deep blue to orange. Orange to attract attention and aqua blue for the feel of water and freshness, while staying sophisticated.
Demonstration of color and typography usage
These creatives show the importance and weightage of different brand colors and the usage of brand fonts for effective FMCG branding for the company.
Packaging label design
We use design as a tool to increase the product’s value and enhance the brand image. Our packaging designs outshine the brand’s competition, generate trust, and persuade shoppers to purchase the offerings.
Product photoshoot & renders
Product photo-shoot builds desired value in the world of digital commerce. Appropriate brand imagery guidelines and product listing image design helped the startups accomplish a successful FMCG branding strategy for Amazon.
Website UI/UX design
The website was designed to be timeless in design and intuitive in experiencing the sole aim was to help the startup in bringing alive the desired FMCG branding strategy.
We helped the startup build a memorable, conversion-focused, and future-proofed website and e-commerce store, reinforcing and increasing brand value and customer loyalty.
Brand signage Design
It is important to reach the right customers and an eye-catching signage design helps the customer know where the brand is available. Unlike other means of advertising like radio, TV, and newspaper, signage is cost-effective.
Creative communication for Amazon
The creative communication was mainly developed to build the required brand perception on Amazon, which is the primary sales channel for the brand. The creatives are also used to showcase the brand on other e-commerce websites.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
