WHY? WHAT? AND HOW?
Brand Strategy, Positioning, Purpose & Narrative
Starting at $395 / ₹31,500
We help businesses build a brilliant brand strategy rooted in behavioural science and customer insights. Working closely with entrepreneurs, we build a clear picture of how the brand is performing presently in the marketplace and against the competitors, a how it’s perceived by existing and potential customers.
Using this information, we take a deep dive into understanding the audience, identifying the most valuable customers, and helping businesses hone their brand identity and strategy for the future.
Brand strategy development process:
✓ Brand/market research and insights.
✓ Buyer persona and target audience’s mental model study.
✓ Defining the brand values, mission, vision, and purpose pillars. Crafting the statements.
✓ Defining the market positioning. Positioning the brand away from the competition to increase relevancy with the target audience.
✓ Identifying what makes the brand different, how to stand out, and what to stand for as a brand.
✓ Defining the brand’s archetype.
✓ Defining the brand look and feel based on the brand personality.
✓ Defining the customer value proposition.
✓ Developing the brand narrative and story.
✓ Defining the primary and secondary messaging and guidelines.
✓ Helping businesses know and deliver what their customers want, as well as measuring and improving the quality of the service or product being delivered and advising on how to position the brand moving forward.
MAKE YOUR BRAND STAND OUT
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