BRAND DESIGN SERVICES FOR STARTUPS
From the first impression to a seamless digital experience, every aspect of a brand plays a role in making it distinctive.
From logo creation to comprehensive branding, scalable solutions ensure alignment with your business’s growth, creating impact from day one. Whether launching a startup or scaling further, strategic design unlocks potential at every stage. From impactful logos to cohesive product branding and engaging website UX/UI, our brand design services for startups ensure that every element contributes to building a brand that meaningfully connects with its target audience.
INTEGRATED BRANDING APPROACH
Tailored brand design services for startups worldwide.
From identity design and brand strategy to custom packaging and app UI/UX, every detail contributes to a professionally designed and consistently communicated presence. Recognizing the importance of resources, our brand design services for startups are crafted to be both high-quality and effective, ensuring that creativity and impact are never compromised. Whether it’s a standout website, engaging social media graphics, or a comprehensive brand guide, the focus remains on equipping startups with the tools to build a strong, competitive brand presence.
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Strong positioning helps your brand carve a unique space in the market. At Arabella Design, we define what sets your startup apart by crafting a compelling positioning statement. Using online-based research, we analyze your competitors, industry trends, and audience behavior to identify opportunities and gaps. Our approach includes selecting a universal archetype (like the Caregiver or the Rebel) to give your brand a relatable personality. This archetype guides your tone, visual style, and customer interactions. By aligning your brand’s core message with customer needs and aspirations, we ensure that every touchpoint feels authentic, consistent, and emotionally engaging.
Market Insights (Online-Based Research):
● Competitive analysis using publicly available data.
● Target audience profiling through online tools.
● Identification of market gaps and opportunities.Deliverables:
● Defining the ideal target audience for the brand.
● Brand positioning statement.
● Chosen archetype with detailed personality traits.
● Competitive analysis document.
● Actionable recommendations for applying the archetype. -
A powerful name sets the tone for your brand and makes a lasting first impression. At Arabella Design, we craft names that are not only memorable but also deeply aligned with your startup’s identity and vision. Our process begins with a discovery session to understand your core values, target audience, and industry nuances. We conduct in-depth brainstorming to generate names that are creative, culturally sensitive, and adaptable across markets. Our focus is to create names that are easy to pronounce, spell, and recall, while also standing out in your competitive landscape. We validate these options with domain availability checks and suggestions for trademark registration to ensure your chosen name is future-proof and legally sound.
Deliverables:
● 3–5 name options with creative rationales.
● Domain availability and social media handle checks.
● Suggestions for trademark registration.
● Linguistic and cultural sensitivity validation. -
The brand identity is the visual essence of your startup, representing who the company is, at a glance. We design cohesive and versatile brand identities that resonate with your target audience and leave a memorable impression. Starting with logo concepts, we create designs that balance creativity and practicality. We also provide mockups showcasing how your identity will appear on real-world applications like packaging, social media, and business cards. With a focus on versatility, our designs work seamlessly in both print and digital formats.
Deliverables:
● 3–5 initial logo design routes/concepts.
● Finalized logo in various formats (vector, PNG, JPG).
● Mockups for stationery, packaging, and social media.
● Basic brand identity application guidelines. -
A brand’s expression is defined by its visual style, design language, and overall feel in every interaction. At Arabella Design, we craft a detailed brand expression system that establishes your color palette, typography family, and design language. This system ensures consistency and recognizability across all communication channels, from social media posts to corporate presentations. We provide cohesive guidelines for photography, iconography, and illustrations to create a distinct and memorable identity. Whether launching a campaign or engaging with your audience, our brand expression system equips you with the tools to maintain a seamless and impactful presence.
Deliverables:
● Brand color palette with primary, secondary, and accent colors.
● Typography family guidelines, including fonts for headings, body text, and special uses.
● Photography, iconography, and illustration style recommendations.
● Templates for presentations, social media posts, and advertisements.
● Comprehensive brand expression manual with design language and usage guidelines. -
Clear and compelling messaging is at the heart of every successful brand. At Arabella Design, we help startups craft a strong messaging framework that effectively communicates your brand's core values, unique selling points, and customer benefits. This framework includes key messages, taglines, and value propositions, all tailored to resonate with your target audience and differentiate your brand in a competitive market.
We begin by understanding your brand’s mission, vision, and audience, then develop messaging that communicates your brand’s promise in a concise and impactful way. Key messages highlight the most important aspects of your business, helping you communicate clearly across all touchpoints. Your tagline encapsulates the essence of your brand, offering a memorable and catchy phrase that sticks with customers. The value propositions emphasize the specific benefits your products or services offer, helping to position your brand as the solution to your customer’s needs.
By defining these elements, we ensure that your brand's voice is consistent and aligned across all marketing materials, from website content to advertisements, emails, and social media posts. This messaging framework will not only guide your communications but also ensure that your brand resonates deeply with your target audience, making your startup memorable and impactful.
Deliverables:
● Key messages that capture the essence of your brand.
● A messaging framework that reflects your brand’s promise.
● Clear value propositions outlining your product/service benefits.
● A messaging hierarchy for various communication channels.
● Guidelines for consistent application of messaging in marketing materials. -
A comprehensive brand guidelines book is key to ensuring your startup’s identity is consistent, professional, and easily recognizable across all platforms. At Arabella Design, we create brand books that define both the visual and verbal elements of your brand. This includes detailed guidelines for logo usage, color palettes, typography, imagery style, and most importantly, tone of voice. With a brand book in hand, you’ll have a clear and consistent framework for applying your brand elements, ensuring your message resonates at every customer touchpoint.
We begin by outlining the visual identity of your brand, including logo specifications, the appropriate use of your brand colors, typography styles, and image guidelines. Then, we dive into your verbal identity with tone of voice guidelines. These guidelines provide a clear framework for how your brand speaks to your audience—whether you are crafting social media posts, writing customer service responses, or composing website copy. Your tone of voice is integral to connecting emotionally with your target audience, ensuring that every communication feels authentic and in line with your brand’s values.
Our brand book also includes usage rules for applying these elements consistently, whether you're creating marketing materials or collaborating with external teams. With these guidelines, you can scale your brand confidently, knowing that every touchpoint is aligned with your overarching identity.
Deliverables:
● Comprehensive brand book outlining visual identity (logo usage, color palette, typography).
● Image style guidelines for photography and illustrations.
● Detailed tone of voice guidelines with language preferences and examples for various content types (web copy, emails, social media, etc.).
● Dos and don’ts for applying visual and verbal brand elements.
● Messaging framework to maintain consistency across all communication channels. -
Your stationery is a tangible representation of your brand's professionalism. At Arabella Design, we create elegant, consistent, and brand-aligned stationery designs to ensure every interaction leaves a lasting impression. Whether it’s a sleek business card that reflects your entrepreneurial spirit or a letterhead that reinforces credibility, our designs are tailored for both print and digital use. We prioritize seamless branding, ensuring that every detail—from typography to color palettes—is consistent with your visual identity. Our templates are crafted to be versatile and scalable, making them suitable for bulk printing or digital sharing. By choosing us, you ensure your startup’s communications are polished and trustworthy, projecting an image of reliability to partners, clients, and stakeholders.
Deliverables:
● Custom business card designs with 2–3 layout options.
● Letterhead, envelope, and invoice templates.
● Email signature designs with clickable links.
● Digital files optimized for printing and sharing. -
Packaging is more than just a container—it’s a brand experience that conveys your story and enhances your product’s value. At Arabella Design, we specialize in creating innovative and eye-catching packaging designs that align with your brand identity, connect with your target audience, and reflect the unique qualities of your products. Our process begins with a deep understanding of your product’s unique selling points, functional requirements, and customer expectations. We then craft a tailored product branding strategy that ensures your packaging not only looks great but also supports your overall brand positioning.
Our design process includes the development of custom logos and labels that enhance your product's identity, followed by creative packaging concepts that highlight your brand’s essence. We create detailed packaging mockups for review and approval, allowing you to visualize your packaging in real-world contexts before going into production. Packaging guidelines are provided to ensure the materials, colors, and layout are consistent with your brand identity, giving your product a professional and cohesive look across all retail or e-commerce platforms.
Our expertise extends across various industries, ensuring we can meet the specific needs of your product category. From food and beverages to cosmetics and consumer goods, we design packaging that not only protects but also elevates your product.We also deliver print-ready files that ensure your packaging meets all necessary industry standards and can be smoothly handed off to manufacturers. Whether your product is destined for retail shelves or e-commerce, we design packaging that stands out and drives sales, combining both aesthetics and functionality to maximize your product’s potential.
Deliverables:
● Product branding strategy for cohesive identity.
● Custom product logos and labels.
● Creative packaging concepts, including design variations
● High-quality packaging mockups for review and approval.
● Packaging guidelines for materials, colors, and layout.
● Print-ready files for all branded materials, with industry compliance.
● 3D product renders for marketing and promotional use.
● Optional: Label designs for different product variants. -
Arabella Design, we craft user-centric websites that combine functionality with aesthetics. Our process includes creating detailed user journeys, wireframes, and high-fidelity mockups that focus on navigation, responsiveness, and visual appeal. We prioritize accessibility and mobile-first design to ensure your website performs flawlessly on all devices. By collaborating closely with you, we align the design with your brand’s goals, creating a digital presence that enhances user engagement and drives conversions.
Deliverables:
● Custom-designed 3-4 web pages with 4-6 sections each.
● Fully responsive layouts optimized for desktop, tablet, and mobile devices.
● Customized UI components including icons, buttons, forms, and interactive elements.
● Design of custom emailers for popular use cases. -
We create immersive digital experiences that elevate your brand and deliver measurable results. Unlike standard solutions that rely on platform-ready templates, we craft each website from the ground up, maintaining your brand’s design language to ensure a unique, tailored look. Whether it’s Shopify, Squarespace, or Wix, our websites stand apart from the typical platform-driven designs, offering a distinct, professional presence that aligns perfectly with your brand identity. Our development process focuses on fast, secure, and scalable websites with seamless integration of custom features. We prioritize performance optimization, platform-native functionality, and cross-device compatibility, giving your audience a smooth, engaging experience. By blending technical expertise with a deep understanding of your business goals, we deliver a bespoke digital presence that enhances user engagement, drives conversions, and sets your brand apart.
Deliverables:
● Platforms we use: Shopify, Squarespace, Wix and Wordpress.
● Development of 3-4 custom-designed web pages with 4-6 sections each, tailored to the brand identity and aligned with the approved design.
● Fully responsive layouts optimized for desktop, tablet, and mobile devices to ensure a consistent and engaging user experience across all platforms.
● Platform-specific customization of UI components, including buttons, forms, icons, and interactive elements, ensuring seamless functionality on Shopify, Squarespace, Wix or Wordpress.
● Integration of 2-3 custom email templates as per business need, such as customer alerts, appointment confirmations, and promotional offers, using platform-supported email systems or third-party tools.
● Setup of platform-native features, including dynamic content blocks, image galleries, contact forms, and booking forms, ensuring ease of content management.
● Basic on-page SEO implementation, including clean URLs, metadata, alt tags, and image optimization for improved search engine visibility.
● Third-party tool integrations, such as Google Analytics, social media links, and CRM platforms, tailored to the platform’s capabilities.
● Testing and quality assurance across major browsers and devices to ensure consistent performance and functionality.
● Secure website launch, including domain setup, SSL certificate configuration, and speed optimization for a smooth user experience. -
In a competitive market, product presentation can make all the difference. We specialize in creating detailed 3D models and photorealistic renders that showcase your product's design, texture, and functionality. These renders are perfect for product catalogs, e-commerce platforms, and investor presentations. Our process begins with understanding your product specifications and brand aesthetics, translating these into hyper-realistic visuals that captivate and inform. Whether it's a new gadget or a sleek packaging design, our renders offer a 360-degree perspective, ensuring every angle highlights your product’s strengths. With advanced lighting and texturing techniques, we bring your product to life, creating visuals that leave a lasting impression.
Deliverables:
● High-quality 3D models of your product.
● Photorealistic renders from multiple angles.
● Optional animation of product features for presentations.
● Final files optimized for print and digital use. -
Visual storytelling is a powerful tool, and our professional photoshoots bring your product and brand to life. Whether it’s crisp product photography for an e-commerce store or lifestyle imagery that tells your brand’s story, we craft visuals that connect with your audience. Our team collaborates with you to understand the desired mood, style, and purpose of the shoot, ensuring every shot aligns with your brand identity. From staging the perfect setup to post-production editing, we handle every detail with precision. These high-resolution images not only elevate your marketing materials but also enhance your brand’s credibility across platforms.
Deliverables:
● 10–15 high-quality product images.
● Styled lifestyle photos that highlight your brand essence.
● Post-production edits for color correction and retouching.
● Optional props and backdrop setup recommendations. -
Your Amazon storefront is one of the most important touchpoints for your brand, especially in the competitive e-commerce space. At Arabella Design, we offer tailored Amazon storefront design services that help startups create a professional and visually appealing presence on Amazon. Our team works with you to optimize your storefront’s layout, design custom graphics, and align the overall aesthetic with your brand identity, ensuring a seamless shopping experience for potential customers.
We start by understanding your brand, products, and target audience to design a storefront that reflects your unique value proposition. Our service includes the creation of eye-catching custom banners, product imagery, and other visual elements that enhance your storefront’s appeal. We also focus on optimizing the layout, making it easy for customers to navigate, discover products, and ultimately make a purchase. This includes organizing products into relevant categories, adding promotional content, and optimizing for mobile users.
In addition, we provide guidance on Amazon’s best practices for storefront design, ensuring that your page is not only visually stunning but also fully optimized for performance. By focusing on both design and usability, we ensure your storefront is an effective sales tool that builds brand awareness, drives engagement, and increases conversions.
Deliverables:
● Custom Amazon storefront layout design.
● Branded graphics, banners, and promotional images.
● Optimized product display with category organization.
● Mobile-friendly design optimization.
● Design consultation on Amazon’s storefront best practices.
● Guidance on Amazon SEO for better visibility on the platform. -
Your social media presence plays a crucial role in building brand recognition and engagement. At Arabella Design, we assist startups in setting up and optimizing their social media profiles across key platforms such as Instagram, Facebook, LinkedIn, Twitter, and more. We ensure that each profile is aligned with your brand’s identity and optimized for maximum visibility. From profile picture designs to header images and post templates, our custom graphics are crafted to give your brand a consistent, professional look across all social media channels.
Our process includes creating visually appealing, on-brand graphics that resonate with your target audience while adhering to the specific requirements and dimensions for each platform. We focus on maintaining consistency in color schemes, fonts, and messaging to reinforce your brand’s personality. Additionally, we provide social media templates for future posts, allowing you to maintain a cohesive aesthetic while saving time. Whether it’s for a launch campaign, ongoing content, or brand awareness, our designs ensure that your social media profiles stand out and leave a lasting impression.
Deliverables:
● Customized profile and cover images for Facebook, Instagram, LinkedIn, and other platforms.
● Branded post templates for different types of content (e.g., announcements, promotions, quotes).
● Optimized profile pictures and banner images for each platform.
● Social media setup, including bio and description optimization.
● Recommendations for hashtags and content themes. -
Advertising is at the heart of building visibility, and we design layouts that make your brand stand out in competitive markets. From print ads for magazines and newspapers to digital ads for social platforms, our designs are tailored to your campaign goals and audience preferences. We focus on delivering visuals that captivate attention while staying true to your brand identity. Each layout is optimized for high conversion rates, with strategic use of design elements like compelling calls-to-action, typography, and color. Whether you’re launching a new product or promoting your startup’s services, our designs ensure your message is delivered effectively and professionally.
Deliverables:
● Print ad layouts for newspapers and magazines.
● Digital ad designs in standard sizes for display campaigns.
● Social media ad creatives for platforms like Instagram, Facebook, and LinkedIn.
● Mockups for campaign presentation. -
Stand out in the crowded online marketplace with high-performing Google Ads designed to drive results. At Arabella Design, we create compelling visuals and ad copy that grab attention and encourage clicks. Our designs are tailored to your specific campaign goals, whether you’re focusing on lead generation, brand awareness, or product sales. We ensure your ads are optimized for different formats, such as display banners, responsive ads, and video thumbnails. With a keen focus on maintaining brand consistency, we create visuals that not only perform well but also reflect your startup’s personality. Each design is tested for compliance with Google’s advertising policies, ensuring smooth deployment.
Deliverables:
● Custom-designed display ads in multiple sizes.
● Static and animated banner designs.
● Ad mockups for campaign previews.
● Recommendations for ad placement and targeting. -
Social media is a dynamic space where your brand can truly shine. Our Meta campaign designs are crafted to stand out, delivering visually engaging ads optimized for platforms like Facebook, Instagram, and Messenger. We create a variety of formats, including static posts, carousels, stories, and video ads, ensuring your message reaches your audience in the most effective way. With a focus on storytelling, we align every design with your brand identity while incorporating platform-specific best practices. Whether you’re launching a product, running a seasonal sale, or promoting brand awareness, our designs are crafted to inspire clicks, shares, and conversions.
Deliverables:
● Static and animated social media ad designs.
● Carousel and story formats with seamless transitions.
● Video ad templates for reels and short-form content.
● Ad mockups for pre-launch review.
GET A FLYING START
Startup branding packages, designed for success.
With consumer choices expanding and attention spans shrinking, startups face the critical challenge of building a strong, unique brand that can cut through the noise, capture attention, and foster trust. Our brand design services for startups help resonate emotionally and intellectually with their audience, embodying their core values and aspirations. To empower entrepreneurs on this journey, we’ve developed tailored branding packages designed to meet the unique needs of startups. These packages are crafted to drive growth, providing strategic insights and creative solutions, equipping businesses to achieve their ambitions, differentiate in competitive markets, and establish a lasting presence.
ESSENTIAL
Standard Branding Package
Elevate your brand with our standard package. This comprehensive solution includes a unique brand identity, custom color palettes, typography, and detailed guidelines. We also develop a consistent brand language and provide social media profiles and imagery. With a focus on branding for all basic customer touchpoints, we ensure a professional brand image at basic touchpoints. Whether you're a startup looking to establish your brand or an established business seeking a refresh, our Standard Package has you covered.
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✔ Understanding & narrowing down the ideal target audience for the brand.
✔ Identifying parameters/traits that accurately define the audience.
✔ Brand strategy and archetype development.
✔ Designing the primary logo, including variations and brand marks.
✔ Creation of a cohesive primary and secondary color palette.
✔ Detailed color usage guidelines with practical examples.
✔ Selection of primary and secondary typefaces.
✔ In-depth typography guidelines, including sizes, weights, and spacing.
✔ Designing of upto 3 stationery and basic touchpoints like email signature, visiting card etc.
✔ Brand guidelines for offline presence/social media profiles.
MOST POPULAR
Complete Branding Package
The complete package is perfect for product-based startups/businesses that want a cohesive and professional brand presence across all customer touchpoints, as well as for startups and new enterprises aiming for a strong market entry. Ideal for a product based retail/B2B/export business, or an organization that trades in packaged products, this package ensures your brand is consistently represented, creating a unified and professional look that builds trust with your audience when they discover your product.
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✔ Understanding & narrowing down the ideal target audience for the brand.
✔ Identifying parameters/traits that accurately define the audience.
✔ Brand strategy and archetype development.
✔ Designing the primary logo, including variations and brand marks.
✔ Creation of a cohesive primary and secondary color palette.
✔ Detailed color usage guidelines with practical examples.
✔ Selection of primary and secondary typefaces.
✔ In-depth typography guidelines, including sizes, weights, and spacing.
✔ Designing of upto 5 stationery and basic touchpoints like email signature, visiting card etc.
✔ Brand guidelines for offline presence/social media profiles.
✔ Product Branding: Developing a branding strategy for your products, ensuring they align with your overall brand identity.
✔ Packaging Design: Creating visually appealing and functional packaging designs that reflect your brand and attract customers.
✔ Printing Assistance: Providing guidance and support for printing your branded materials, ensuring high-quality results.
READY TO LAUNCH
Ultimate Branding Package
With this package, you'll receive everything from our product branding package, plus website UX/UI design. We'll create a stunning website that not only looks great but also functions seamlessly, providing your customers with an exceptional online experience. Additionally, we'll take care of content writing and on-page SEO, ensuring your website is easily discoverable by your target audience. This branding package is perfect for businesses looking to establish a strong and consistent online brand presence in the maket.
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✔ Understanding & narrowing down the ideal target audience for the brand.
✔ Identifying parameters/traits that accurately define the audience.
✔ Brand strategy and archetype development.
✔ Designing the primary logo, including variations and brand marks.
✔ Creation of a cohesive primary and secondary color palette.
✔ Detailed color usage guidelines with practical examples.
✔ Selection of primary and secondary typefaces.
✔ In-depth typography guidelines, including sizes, weights, and spacing.
✔ Designing of upto 7 stationery and basic touchpoints like email signature, visiting card etc.
✔ Brand guidelines for offline presence/social media profiles.
✔ Product Branding: Developing a branding strategy for your products, ensuring they align with your overall brand identity.
✔ Packaging Design: Creating visually appealing and functional packaging designs that reflect your brand and attract customers.
✔ Printing Assistance: Providing guidance and support for printing your branded materials, ensuring high-quality results
✔ Website Design: Designing a professional website that reflects your brand identity and engages your audience.
✔ Custom-designed 3-4 web pages with 4-6 sections each.
✔ Fully responsive layouts optimized for desktop, tablet, and mobile devices.
✔ Customized UI components including icons, buttons, forms, and interactive elements.
✔ Design of custom emailers for popular use cases.
✔ Brand keyword research and content writing for on-page SEO.
BRANDING DRIVES SUCCESS
In-depth branding process, designed to guide startups through every stage of their journey, helping founders create meaningful connections and drive growth.
A successful brand doesn’t just tell its story – it empowers the customer to be the real hero. Whether you're selling a product or an experience, your brand should be the key to unlocking your customers’ needs and desires. Our approach to branding ensures that your message is not only heard, but felt, by your target audience. When your customer sees themselves in the story, they’ll take the next step.
Our brand design services for startups offer comprehensive solutions to establish a strong market presence. By integrating user insights and strategic branding, holistic, impact-driven solutions are delivered to give startups a competitive edge.
Branding is a powerful tool for building a unique and consistent identity that resonates with your audience. Regardless of business size or budget, a human-centric approach ensures every startup’s brand strategy is rooted in research, creativity, and clear communication. By aligning strategy with execution, branding helps startups establish a strong presence, from product branding to website UX/UI design, empowering them to stand out.
